10 Ideas to Make Your Next Product Launch Successful
Every product launch is a bit different. Whether you're targeting unique audiences, launching a product in a crowded market or executing...
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Blog of Bill Frey
The Lighting Guy of Illuminating Design in GA
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Bill Frey - Lighting Guy
- Feb 24
- 5 min
Why Is Professional Event Lighting Important?
When you’re hosting an event, professional lighting is like the icing on the cake — sure, you could serve the cake without it, but the...
Bill Frey - Lighting Guy
- Dec 9, 2022
- 5 min
Celebrating Christmas in Atlanta
The holiday season is right around the corner! With so many Christmas festivities to participate in with your family and friends,...
Bill Frey - Lighting Guy
- Nov 11, 2022
- 5 min
Lighting Techniques for Experiential Marketing
If you have an event or marketing campaign quickly approaching, you can experiment with lighting to capture your audience's attention....
Bill Frey - Lighting Guy
- Oct 25, 2022
- 5 min
Reasons to Decorate Your Business for the Holidays
The holiday season is an exciting time for shopping, viewing the lights around town and spreading good tidings and cheer. During these...
Bill Frey - Lighting Guy
- Oct 25, 2022
- 4 min
Experiential Marketing and Lighting
Over the years, we've seen many innovations in the marketing industry. But whether it's a newspaper ad, billboard, television commercial...
Bill Frey - Lighting Guy
- Jun 27, 2022
- 5 min
What Is Projection Mapping?
Many of us associate projections with sitting in our high school classrooms while a teacher lectures or — even worse — being called to...
Bill Frey - Lighting Guy
- Jun 27, 2022
- 5 min
How to Plan an Outdoor Movie Night
An outdoor movie night is a unique way to spend fun, quality time with your friends and family. Whether you're a horror fan or prefer...
Bill Frey - Lighting Guy
- Mar 15, 2022
- 4 min
Planning a Wedding in Atlanta
Are you and your partner looking to get married in Atlanta, Georgia? You're in luck — we've got some handy tips in store for you...
Bill Frey - Lighting Guy
- Dec 21, 2021
- 8 min
Ultimate Guide to Holiday Lighting
Did you have a favorite decorated holiday house in the neighborhood as a child? One where you'd slow down to take in every twinkling...
Bill Frey - Lighting Guy
- Dec 21, 2021
- 4 min
How to Plan a Gala Event
Planning a gala event and hosting can be a memorable way to celebrate a special occasion or support a charitable cause. With delicious...
Bill Frey - Lighting Guy
- Oct 12, 2021
- 6 min
Why Hire a Christmas Light Installer
The holiday season is an exciting and joyful time of year to celebrate with family and friends. What better way to celebrate than with a...
Bill Frey - Lighting Guy
- Jun 25, 2021
- 9 min
Wedding Lighting Guide
Incorporating lighting elements into your wedding should definitely be on your planning checklist. Wedding lighting can take your venue...
Bill Frey - Lighting Guy
- Sep 3, 2020
- 3 min
Adding Color To A Holiday Lighting Display
Like fashion color trends come and go with the times with those ready to charge forward to the new and those who long for the past. For...
Bill Frey - Lighting Guy
- Jul 27, 2020
- 2 min
Illuminating Design in the days of Covid
Hello Everyone Bill Frey the lighting guy here. We are coming out of hiding and wanted to check in with our lighting community. You are...
Bill Frey - Lighting Guy
- Jun 21, 2018
- 0 min
Bill Frey - Lighting Guy
- Jun 14, 2018
- 1 min
Testing the RGB tree
Testing out the sound reactivity with 2811 RGB lighting for a client.
Bill Frey - Lighting Guy
- Jun 7, 2018
- 2 min
Where to start - Neighborhoods
Who - Any size neighborhood, large or small, can welcome their residents home with a cheerful holiday display. What - Greenery, lighting...
Bill Frey - Lighting Guy
- Jun 1, 2018
- 2 min
Where to start - Shopping Center
So you have been assigned the job of decorating your or you clients shopping center for the holidays. Now what? Shopping centers have a...
Bill Frey - Lighting Guy
- May 24, 2018
- 1 min
Liquid lights
Much about lighting is visual. Open your mind you can see things differently. Check out this installation on the Margaret Mitchell...
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