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Hello Everyone Bill Frey the lighting guy here. We are coming out of hiding and wanted to check in with our lighting community. You are still out there right? It seems there are days that the only people I see are on Television. How are your children holding up? Mine are a bit stir crazy but with youth sports starting up again there is a light at the end of the tunnel. Due to the arrival of the corona virus I am generally not sure what day it is. What about you? Any new hobbies you have picked up? I tried to learn Spanish. How did it go? No Bueno. That's about all I learned. So good news is I will remain focused on lighting design and not moving to a Spanish speaking country to bask in the sun all day. Apparently new languages is not my thing. Then again you could ask my 7th grade Latin teacher and she could have told you that.

I never grew up dreaming of starting a holiday lighting company. I knew I wanted to own my own business but I always thought it would be doing something quite different. Something revolutionary, something that would impact tens if not hundreds of thousands of people. Little did I know back in 2003, the holiday lighting industry was exactly where I needed to be to find my place to make an impact. What started as an idea grew into a garage-based business which then grew into so much more. In my life there has been a parallel where I cannot determine if the company grew because of me or I grew because of the company. In the end I believe we both grew together. The company was always based on a mission to provide a better customer experience than what was available at that time. Over the years that basis has morphed from a labor-based concept to an art-based concept.

The holiday season is an exciting and joyful time of year to celebrate with family and friends. What better way to celebrate than with a stunning light display to light up the night sky and spread the joyous cheer? While many business owners put up their own light displays, they may fall short of the grand vision they had in mind. Fortunately, this is one of the reasons to hire a Christmas light contractor who can make your company's holiday decorating dreams come true.

Putting up Christmas lights and decorations is a task that almost anyone can do. However, creating an eye-catching display requires close attention to detail and an extra special touch. If you want to truly spread the holiday cheer or create a display that stands out, these tips can help you elevate your Christmas lights this year.

The holiday season is right around the corner! With so many Christmas festivities to participate in with your family and friends, consider traveling to create new memories. The capital of Georgia is the perfect holiday destination for you and your favorite people to enjoy and create new traditions that you can return to each year.Christmas in Atlanta is unforgettable, and you can make the most of December with a trip to the heart of this Southern region. Explore how to celebrate Christmas in Atlanta during the upcoming holiday season.

Many of us associate projections with sitting in our high school classrooms while a teacher lectures or — even worse — being called to the front of the room to present yourself. However, projection technology has a ton of unique applications. You may see them used at the theatre, during sports events or at conferences!Projection technology can also be used during celebrations or corporate presentations to create interactive displays that will capture anyone's attention. These displays involve projection mapping. Learn how you can use projection mapping for parties, presentations and more.

Did you have a favorite decorated holiday house in the neighborhood as a child? One where you'd slow down to take in every twinkling moment of their yard? We're sure you can recall that one special home or beautiful glowing street that filled you with wonder every winter — when time itself seemed to stand still, and you'd be totally immersed in the magical glow of the season. Bring that wonder to your own home or business with a display that fills your entire community with joy! Discover outdoor Christmas light tips, unique display ideas and more with this ultimate guide to holiday lighting.

Incorporating lighting elements into your wedding should definitely be on your planning checklist. Wedding lighting can take your venue from elegant to magical with a few well-designed lighting features. You can make all areas of your wedding sparkle with gorgeous lighting elements. From illuminating the dance floor to highlighting the small design details, lighting may be one of your favorite aspects of your wedding design.This guide will showcase the various lighting styles you can add to your wedding and how they elevate the aesthetic of your ceremony and reception.

Over the years, we've seen many innovations in the marketing industry. But whether it's a newspaper ad, billboard, television commercial or online pop-up, one thing has remained constant — every marketing effort aims to draw people to a business. Experiential marketing takes this tactic to an exciting new level.A more unique style than traditional marketing strategies, experiential marketing is more than just reading, viewing or hearing an ad — it gives customers an interesting experience. Read on to learn more about experiential marketing and what it can do for your business.

Lighting is one of the most important yet simultaneously the most overlooked elements in wedding decor. Whether for an indoor or an outdoor wedding, lighting impacts everything from ambiance and atmosphere to photography and guest safety. Creating a lighting plan requires more than a few string lights and some bulbs. Instead, wedding lighting design is an intricate task requiring various lighting equipment and expert skills.Professional lighting by Illuminating Design can bring your wedding vision to life.

If you're hosting an event, lighting is nothing short of crucial. It determines how your photos will look, the event's overall feel and much more. But you have a lot of vendors to work with, so we don't blame you for wondering if lighting is worth it. Some of your existing vendors, like DJs or decorators, might even offer lighting services, but those usually fall far short of the custom, dedicated work of lighting professionals. Let's discuss event lighting services and why they're a must-have.

The holiday season is a special time of year, and you can make it even more magical with a festive display. Bright lights, elegant wreaths and fun Christmas themes can create a cozy atmosphere that brings your community together. Decorating your city for Christmas can have a remarkably positive impact on residents, and it can bring more visitors and revenue to local establishments.

Every product launch is a bit different. Whether you're targeting unique audiences, launching a product in a crowded market or executing a relatively simple launch, you'll need the right tactics. To help you get there, we've put together 10 creative product launch ideas for nearly any kind of item or service.

The holidays can be an exciting and busy time of year. You can help employees reduce holiday stress and feel more motivated at work with festive decorations. Brightening your building with gorgeous lights helps employees, clients and customers feel welcome, and it can boost everyone's spirits as they enter and exit the building. Professional holiday lighting lets you start the season with a jolly atmosphere, setting the tone for winter months at the office.

When you’re hosting an event, professional lighting is like the icing on the cake — sure, you could serve the cake without it, but the experience and taste will be pretty lackluster. Event lighting is an art form and trained artists can help you build an event to remember. They’ll ensure it goes off without a hitch and help you reach your goals, whether you’re promoting your company’s brand or simply giving your guests a good time.

An outdoor movie night is a unique way to spend fun, quality time with your friends and family. Whether you're a horror fan or prefer romantic comedies, enjoying the silver screen under the stars is a wonderful way to spend an evening.While organizing an outdoor movie night takes a bit of planning, it's well worth it — and we're here to help. From the big picture setup to some minor details to make the night magical, we've got plenty of ideas to help you create a picture-perfect night.

Are you and your partner looking to get married in Atlanta, Georgia? You're in luck — we've got some handy tips in store for you concerning how to plan around cost, the time of year, venue, catering and lighting. Ensure your Atlanta wedding goes off without a hitch with this helpful guide.

If you have an event or marketing campaign quickly approaching, you can experiment with lighting to capture your audience's attention. Think of your plans as a blank canvas and the lighting you choose as the paintbrush that makes your efforts stand out beautifully. To find the experiential marketing lighting techniques that enhance your marketing plans, explore different types of event lighting with features that effortlessly highlight your brand.