Since our beginnings in 2004, Illuminating Design has been transforming residences, businesses, municipal centers and communities into inviting places of wonderment for the holiday season. The company was founded on the belief that clients deserved a higher echelon of service than was previously available in the industry.
It all started when Bill Frey, found work as an installer for a small holiday lighting franchise in Atlanta after graduating from Clemson University. He discovered a passion for the technology and art form of building installations that creates a spectacular lighting experience for the viewer. This led him to develop a proprietary style of tree light wrapping. He saw the niche opportunity for a business that utilized his relationship-building style and his technical/artistic skills. During this time Bill received his Master’s in Marketing from Georgia State University.
Illuminating Design started from very simple beginnings, consisting of a small storage unit with a family staff. Bill built the company from the “ground up”, working in every aspect of the business. The company currently employees, over 75 crew members, supervisors, year-round management and design staff. In 2014, Illuminating Design purchased a 12,500 sq. ft. office and warehouse for its permanent location.
What was once an Atlanta secret, Illuminating Design has risen to the forefront of the holiday lighting, event lighting and specialty lighting industry. We are proud to say, we are now expanding throughout the southeastern United States. Through continual research and design we have developed relationships with some of the top lighting vendors in the industry. This allows us better testing for the products we are using as well as, giving us the opportunity to work directly with manufacturers to produce the best products available on the market.
Over many years of installing luxury holiday décor and now event and specialty lighting, Illuminating Design has worked with many cities and high profile installations throughout the Atlanta area and beyond. This has garnered us enormous attention with our work being featured on local and national news outlets. This includes all media types: print, radio, television and monthly publications. While being part of an installation, which was chosen in the top 10 public holiday displays by Forbes magazine, we are very proud of our past but believe our best is yet to come. Some of our clients are The Atlanta Botanical Garden, Zoo Atlanta, City of Atlanta, City of Knoxville, Cox Enterprises, Post Riverside and numerous residential clients in the southeast.